Reflection on Avant Studio's Black Friday Sale Campaign:

I am proud of the innovative approach we took to create a memorable and engaging experience for our customers. The idea of a jewellery heist was a creative leap, designed to captivate and intrigue our audience.

We kicked off the campaign with a mysterious teaser: “Word around town… something is about to go down. Sign up to our mailing list for members-only access to our Black Friday Sale @ the Avant Museum.” This message effectively built anticipation and drove significant sign-ups, expanding our EDM database.

A key highlight was the introduction of the ‘Golden Ticket’ giveaway. The chance to win a $1000 voucher added an element of excitement and exclusivity being only available to those signed up to our newsletter, which greatly boosted engagement and participation. Watching our followers eagerly share the campaign and await the winner was incredibly rewarding.

Overall, the campaign was a resounding success, reaching the sales goal. It not only drove immediate sales but also strengthened our connection with our loyal customers. This experience underscored the power of creative marketing and the importance of making our audience feel valued and engaged.