Avant Studio 4th birthday

Reflection on Avant Studio's 4th Birthday Celebration:

I am thrilled to reflect on the creation and execution of Avant Studio's 4th Birthday celebration, a project that I, envisioned and brought to life with immense enthusiasm. The event was not just a celebration of our journey but a vibrant fusion of health, wellness, and community spirit, in collaboration with Sydney’s dynamic pilates studio, Body by Berner.

The idea stemmed from my passion for bringing together women to celebrate femininity and shared values of self-love and expression. I wanted the event to be more than just a birthday gathering; it had to be an experience that resonated with our community's ethos. This vision led to the collaboration with Body by Berner, where the focus was on promoting wellness and movement, essential elements of self-care.

The preparation involved reaching out to several friends of Avant Studio who generously contributed to our luxe goodie bags. Each attendee received a Birthday Box valued at over $500, featuring amazing brands like Raie Eyewear, Alpha-H, frank green, and Seoul Tonic. Curating these boxes was a meticulous process, ensuring that each item reflected our commitment to quality and self-care.

The celebration extended beyond the studio. Partnering with Raie Eyewear, we hosted a delightful event at the iconic Harry’s Cafe in Bondi, where we treated locals to complimentary coffees and jewellery. The overwhelming turnout, with lines wrapping around the corner, was a testament to the community's enthusiasm and support.

Bringing these consecutive activations to life was an exhilarating journey from concept to execution. Every detail, from the luxe goodie bags to the community engagement at Harry’s Cafe, was so rewarding.

Reflecting on this milestone, I am filled with gratitude and excitement for the future. Here's to many more milestones and memorable moments as we continue to celebrate and uplift our vibrant community.

Social Strategy

To ensure the success of Avant Studio's 4th Birthday celebration, I developed and executed a comprehensive social strategy that maximised engagement, reached our target audience, and created a lasting buzz around the event. Here’s a detailed overview of the social strategy that contributed to the event's remarkable success:

  1. Pre-Event Hype:

    • Teaser Campaigns: I initiated a series of teaser posts across our social media platforms, hinting at the upcoming celebration and collaborations. This included sneak peeks of the luxe goodie bags, behind-the-scenes shots of our planning process, and countdown graphics to build anticipation.

    • Collaborative Announcements: Partnering with Body by Berner and our featured brands like Raie Eyewear, Alpha-H, frank green, and Seoul Tonic, we co-created content to announce the event. These collaborations amplified our reach by tapping into the followers of each brand.

  2. Engaging Content:

    • Visual Storytelling: I focused on creating visually appealing content that showcased the essence of the event. High-quality images and videos highlighting the wellness activities, the vibrant community atmosphere, and the luxurious Birthday Boxes were shared regularly.

    • User-Generated Content: Encouraging attendees to share their experiences on social media by tagging Avant Studio and Body by Berner. We reshared these posts on our platforms to foster a sense of community and participation.

  3. Post-Event Follow-Up:

    • Thank You Posts: After the event, I shared heartfelt thank you posts and stories, expressing gratitude to everyone who participated and supported us. This included shoutouts to key collaborators like Annabelle Maartensz and our partner brands.

    • Event Recap: A comprehensive event recap was posted, featuring highlights and testimonials from attendees. This not only celebrated the success of the event but also provided lasting content that could be referred to for future promotions.

      4. Community Engagement:

    • Giveaway: Running a giveaway following the event increased engagement and excitement, as well as keeping momentum going. Followers had the chance to win exclusive the Birthday Box by participating in the Instagram giveaway.

By strategically leveraging social media to create anticipation, engage the community, and celebrate our milestones, I was able to ensure that Avant Studio's 4th Birthday celebration was not just an event, but a memorable experience that resonated with our audience and extended our brand's reach and impact.